{"product_id":"business-beyond-borders","title":"Business Beyond Borders","description":"INTRODUCING 25 REAL-LIFE STORIES THAT REVEAL THE RULES FOR WORKING SUCCESSFULLY ACROSS CULTURES\r\nThere is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or failure of a global business is understanding the cultural differences that lie hidden, like minefields, in day-to-day work. Recognize and manage these cultural differences, and you accelerate your success; ignore them and they will undermine your global performance.\r\n\r\nBusiness Beyond Borders explains culture through the real-life stories of the author, resonating and bringing the cultural challenges inherent in global work to life. From negotiating with Bedouins in the Libyan Sahara, to managing a team of Brazilians in Rio de Janeiro, from out-running an earthquake during a keynote presentation in Mexico City, to losing a government \"handler\" in Beijing, each of the stories illustrates a critical cultural issue that global managers need to understand today.\r\n\r\nWith a summary of the \"golden global rules\" that everyone working in the global 21st century needs to know, Business Beyond Borders is a celebration of what makes all of us around the world-all so different- simultaneously all the same.\u003cspan class=\"booksy-isbn-search\" style=\"position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden;\" aria-hidden=\"true\"\u003eISBN: 9781399822275\u003c\/span\u003e","brand":"Alan Dean Foster","offers":[{"title":"Default Title","offer_id":56570706133378,"sku":"9781399822275","price":190.99,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/1500\/6850\/files\/1237284K.jpg?v=1776424184","url":"https:\/\/www.booksy.ro\/products\/business-beyond-borders","provider":"Booksy","version":"1.0","type":"link"}